Search Experience Optimization (SXO)

What is SXO?

Search experience optimization (SXO) is a new approach to SEO that focuses on reaching your audience by creating the content they’re seeking and ensuring it’s found by searchers, regardless of what search platform they’re using.

What’s the Difference Between SXO and SEO?

While SEO primarily focuses on website visibility in traditional search engine results such as Google and Bing, SXO focuses on brand visibility across all search platforms such as social media, generative AI and marketplaces.