Generative Engine Optimization (GEO) is a new optimization method focused on enhancing your content's visibility within the direct answers provided by generative search engines.

"Voldemorting" is a term used for the act of discussing someone or something online without using their name or by using an alternate name. Most commonly, it's used on social media platforms as a way of flying under the radar and posting content that would otherwise get flagged.

In the past, the traditional search journey was straightforward: a user would have a problem, type a query into Google, review the search engine results page (SERP), click on a website, and find their solution. Today, however, the search journey is more akin to a "Choose Your Own Adventure" story

The goal of SXO is to reach your audience by creating the content they seek and ensuring it's discoverable on any search platform they use.

SXO is not SEO plus UX.