The Impact of Voldemorting on TikTok Search
How Voldemorting is Impacting “SXO” in TikTok
SXO stands for Search Experience Optimization: the process of reaching your audience by creating the content they’re searching for, regardless of the platform they use.
The term SXO is used differently across various channels and communities, leading to confusion about its true meaning.
The Various Definitions of SXO on YouTube
On YouTube, SXO has diverse meanings:
A band name.
The movie "Friends with Benefits."
Inappropriate content.
Related to SEO (Search Engine Optimization) but also involving UX (User Experience).
For example, a search for “SXO” might lead you to a video about a band, a clip from the movie "Friends with Benefits," or content that is not safe for work. However, within the digital marketing community, SXO often refers to a blend of SEO and UX, highlighting the importance of optimizing search results to improve the overall user experience (this is the old, dated definition).
Searching SXO on TikTok
On TikTok, SXO content is predominantly adult content.
The prevalence of adult content related to SXO on TikTok might be due to the nature of content creators who utilize the platform's ranking algorithm to promote their material. This can lead to a misleading association of the term with inappropriate content.
TikTok's algorithm tends to promote content based on engagement metrics, such as likes, shares, and comments. Adult content often garners high engagement, which may cause it to rank higher and appear more frequently under the SXO tag. This misuse of the term has led to a significant amount of confusion and misassociation with SXO's intended meaning.
Understanding the nature of content on TikTok and how its algorithm works is crucial in addressing the misconceptions surrounding SXO. By recognizing the platform's influence on content visibility, efforts can be made to redefine and clarify SXO's true purpose within the digital marketing sphere. But there’s a catch.
What is Voldemorting?
Voldemorting means avoiding the use of the real word for something to prevent detection.
Voldemorting is a strategy employed in various contexts to evade automated detection systems. For example, within the antivax community, the term "cupcakes" is used to refer to vaccines. This practice helps avoid censorship or flagging by algorithms monitoring for specific keywords.
In the context of SXO, voldemorting might be used on platforms like TikTok to refer to adult content without directly naming it (drop the O and add an E in the middle). This strategy allows creators to bypass content moderation filters and reach a wider audience. However, this practice has contributed to the term SXO being associated with inappropriate content, further complicating its true meaning.
Understanding the concept of voldemorting helps explain why certain terms become misassociated. Recognizing this strategy can also aid in developing better content moderation systems and clearer definitions for terms like SXO, ensuring they are used appropriately and understood correctly.
Clearing Misconceptions
We are caught in a battle with search engines and social platforms to clarify the true meaning of SXO.
The primary goal of SXO is reaching your audience by creating the content they're seeking, regardless of the search platform they're using. Whether they’re searching on Google, YouTube, TikTok or ChatGPT. SXO is about getting your content found, wherever a person is experiencing search.
Efforts are underway to educate the digital marketing community about the true meaning and importance of SXO. By clearly defining SXO and distinguishing it from other terms, we can help reduce confusion and promote best practices in optimizing search experiences.
Un-Voldemorting SXO on TikTok
SXO has varying definitions across different platforms. On YouTube, it can mean anything from a band name to inappropriate content, while on TikTok, it is mostly associated with the latter. So, what can we do to un-Voldemort SXO? Efforts are underway to clarify and promote the true meaning of SXO. Stay tuned to see if we pull it off.
